Digital IQ's "Savvy Shopping" Tools Released for Holiday Shopping Season
Digital IQ’s “Savvy Shopping” Tools Released for Holiday Shopping Season - See more at: http://www.bbb.org/council/news-events/news-releases/2015/11/digital-iqs-savvy-shopping-tools-released-for-holiday-shopping-season-kickoff/#sthash.tfihilAU.dpuf
Just in time for the year’s biggest shopping season, BBB has released Savvy Shopping, the first in a series of consumer education resources from the Digital IQ initiative. Digital IQ is a collaborative education program between BBB, Acxiom Corporation, Adobe, and Nielsen designed to equip consumers with the knowledge and skills they need to get the most out of the digital world.
The goal is to empower consumers to shop safely online. “Digital IQ is a natural extension of BBB’s consumer education initiatives,” said Mary E. Power, president and CEO of the Council of Better Business Bureaus. She goes on to say, “It represents best practices from several of our BBB programs on key areas like privacy, security and interest-based advertising.
Read the complete story about BBB’s Savvy Shopping and the Digital IQ initiative by clicking here.
You can test your own Digital IQ and read about the four strategies to becoming a savvy shopper by going to the Digital IQ web site.
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