October 2016 BBB Insider In this Issue... New BBB Code of Advertising Cracks Down on Disguised Sponsored Content BBB Insider Archives Exclusive Opportunity for Accredited Businesses Warning: Beware of Phone Calls from Individuals Claiming to Represent BBB Important Notice Regarding BBB's 40th Annual General Meeting BBB Announces National Top 10 Scams of 2015 BBB Partners with Competition Bureau for New National Campaign Happy Holidays from BBB Digital IQ’s “Savvy Shopping” Tools Released for Holiday Shopping Season BBB Scam Tracker: the Newest Tool in the Fight Against Scams and Fraud "Password" is Not a Password Help Wanted! Are You Advertising Your BBB Accreditation? New Preferred Rates from Chase Paymentech Accredited Business News New BBB Code of Advertising Cracks Down on Disguised Sponsored Content To align with new enforcement policies by the Competition Bureau, BBB has released an amendment to our Code of Advertising, impacting advertising, marketing, and public relations. As of October 25, 2016, we are implementing a clause calling for clear labeling when the design, style, and functionality of commercial messages mimic editorial content.... [FULL STORY] BBB Insider is issued by Better Business Bureau to its accredited businesses, their employees and subscribers quarterly. Reference to or mention of any company, product or service is not to be interpreted, per se, as statements derogatory of such company, product or service, but as information from sources believed to be reliable, for the confidential use of the aforementioned accredited businesses, their employees and subscribers. (SOME CONTENTS MAY BE REPRODUCED WITH PERMISSION AND ATTRIBUTION) Copyright © 2015 View BBB Insider Archives